Charity: The Sporting Memories Foundation (UK)

The Sporting Memories Foundation is a charity like no other. We support older people across the UK living with dementia, depression and loneliness by engaging them in social activities and helping them to recall memories of watching or playing sport. By sharing memories of sporting moments and tapping into a passion for sport we help people to connect with others and with their past, reawakening positive thoughts and feelings that otherwise remain hidden away. Once sparked the desire to have a go at other physical activities can return and we encourage and facilitate physical activities, inclusive sports and games that everyone can take part in, to promote physical health as well as mental health. Our work aims to challenge stereotypical views of ageing and mental health issues, to reduce stigma around issues like dementia and depression and to help reduce loneliness and enable older people to live well. The money raised from the Foundation goes towards recruiting, training, managing and supporting volunteers working on Sporting Memories projects in the UK